STRATEGICAL MANAGEMENT Essay Example | Topics and Well Written Essays - 750 words

STRATEGICAL MANAGEMENT - Essay Example Another measure of success is sales intensity per square metre. Economies of scale and higher sales density deliver lower unit costs and higher net margins potentially leading to a 'spiral of supermarket growth' Morrisons is now one of just four supermarket chains that dominate the full-size superstore market in the United Kingdom. In descending order of size the other three are Tesco, ASDA (owned by Wal-Mart), and Sainsbury's. Morrisons strategy is based on doing the basics efficiently, selling predominantly food at lower prices, and doing so only from large stores. This is a different approach from the other three big chains. Morrison's products are marketed under two slogans "More reasons to shop at Mossisons" and "Quality and Value". The more reasons campaign was backed up with separate adverts explaning numbered "reasons". There are usually a large range of special offers in each stor. Until recently the television advertising campaign for Morrisions had featured the voice of actor Sean Bean but recently this has changed to a middle class and southern English sounding womans voice. This has now once again changed. Morrisons announced that it will ditch its traditional branding and strapline in favour of a more modern brand image. CEO Marc Bolland announced: "Reflecting our nationwide presence and our many new customers, we will be making Morrisons the food specialist for everyone". The change will see the replacement of the current logo and the almost equally iconic "More reasons to shop at Morrisons" strapline, replaced with "fresh for you everyday" or "fresh choice for you" and "Food specialist for everyone". It will also involve the replacement of external signage, as well as changes to product packaging, point of sale, advertising, staff uniforms (replacing the old blue ties and bows to green ones) and distribution vehicles. The rationale behind the decision is the need for Morrisons to attract a wider national customer base, capitalising on its expanded geographical spread following the acquisition of Safeway. On 4 June 2007, Morrisons launched their recycling "recyclopedia" for Morrisons packaging which is a new on-pack labelling scheme to help recycle more. It aims to help increase awareness of what can be recycled and where. The scheme has been welcomed by the national recycling campaign, Recycle Now, and was launched during Recycle Now Week. Morrisons in- store advertising become markedly more aggressive towards competitors- throughout July 2007 sandwich boards comparing prices directly with those of named competitors have appeared which gave a favorable impression of Morrisons's price levels. All Morison's own- brand product packaging is being refreshed with the new logo. The Best's packaging has now changed in colour from black to a dark green, while the Bettabuy brand has been replaced with Morrison's value, with yellow and green packaging. Morrisons launched a three-year 'Optimisation Plan' aimed at cutting costs to ensure future profit recovery. This includes 60m worth of cost savings in distribution and support functions, as well as adapting the smaller 'Choice' format stores below 25,000 sq ft, representing 40% of the store estate, to fit with local demographic and cultures. Morrisons realizes that its brand

UK Courts Essay Example | Topics and Well Written Essays - 1750 words

UK Courts - Essay Example Some arguments specifically identify the choice to eliminate trial by jury in the most complex fraud cases, suggesting that such cases can be more appropriately heard by a panel of judge or judge and magistrates. Attorney General Lord Goldsmith states â€Å"it is about justice...making sure serious fraudsters are brought to trial" (BBC News, 2005). Kevin Martin, president of the Law Society is against the new proposal, as he suggests That the problem does not lie with juries, but with poor management of court cases. There is concern that doing away with juries will erode public confidence in the legal system. This is a legitimate concern. Lack of confidence in the legal system may lead to lack of cooperation with police and others who serve to uphold the law. Interviews with UK citizens indicate that while the jury system can be flawed, it should be maintained in all cases. A poll of UK citizens by News Online provides as with insight into public opinion. One UK citizen believes tha t the jury system should be upheld at all costs, as failing to do so would allow the state to relinquish its authority to the victims, in deciding punishment. Another feels that trial by â€Å"jury of one’s peers† is still the most fair, claiming that judges are made up of social elite, â€Å"deciding the fate of us, the common folk† (News Online Poll, 2001), which would lead to injustice.